Enterprise data ops & augmentation
Large teams already own ZoomInfo, a CRM, and a warehouse — and still have coverage holes, decaying records, and manual work no one has time for. Because B2B data decays about 30% a year, even a well-funded stack degrades between refreshes. Datum augments what you have rather than replacing it: we capture the segments your licensed data misses, run waterfall enrichment past 90% match, score accounts with ML, and build agents that fit your governance. The output lands in your systems, with documented provenance for every record.
Enterprise GTM doesn't lack tools — it lacks coverage in the corners and the engineering time to keep data clean and scored. Licensed databases have ceilings, and the records you hold decay roughly 30% a year.
We work alongside an existing stack: filling the segments your tools miss, keeping data fresh, scoring it, and adding automation where your team does high-volume manual work — inside your security and governance requirements.
This is you if…
- Coverage gaps persistWhole segments are thin even with enterprise data contracts.
- Decay outpaces refreshRecords go stale faster than anyone can maintain them.
- Engineering is the bottleneckData and RevOps work waits behind product priorities.
How we handle it
- 01We integrate with your warehouse and CRM, respecting existing schemas and access controls, and capture or enrich only where there's a real gap.
- 02Provenance is documented for every record, scoring runs on your closed-won outcomes, and refresh runs on a schedule so the augmentation holds instead of decaying after handoff.
Common questions
Yes. We integrate into your environment and access controls rather than exporting data to ours, and we document provenance so your governance and compliance teams can audit it.