We build the systems behind your pipeline
Datum is a GTM engineering and RevOps agency. We embed with your team and build the systems behind your pipeline: mapping your entire real TAM, sourcing and scoring the data, building the AI agents and automations, and wiring it all into HubSpot or Salesforce with reporting on top. Everything we do is pre-outreach. We make the pipeline; your reps work it.
The market is full of databases and platforms. They're useful right up until your buyers aren't in the index, which, for most real businesses outside mainstream software, is most of the time. We exist for that gap: reverse-engineer what already closes, capture the market you can't buy, and build it into a system we run alongside your reps.
Who you're working with
Not a pod of junior SDRs or offshore generalists. Senior practitioners with 20+ years of combined experience. The people who scope the work are the people who build and run it.
- Software engineers
- Build the custom software, AI agents, and integrations your motion needs.
- Data engineers
- Build the sourcing, scraping, and enrichment pipelines that feed everything.
- Data analysts
- Turn raw pipeline into reporting and analysis your team can act on.
- Sales ops
- Keep the CRM, process, and lead-to-rep handoffs clean and usable.
- RevOps
- Connect data, systems, and forecasting across the whole funnel.
- GTM engineers
- Tie it into one system that scales. They're the through-line across every discipline.
How we work
Embedded, we execute
No strategy decks, no six-month discovery. We work inside your CRM, your Slack, and alongside your reps. We build and run the system instead of recommending one.
Reverse-engineer what works
We trace the deals that already close (the segment, the signal, the score) and turn that into a repeatable system, so the next 100 accounts look like the ones that won.
Senior operators, not juniors
Instead of onboarding a stack of junior hires on a budget, you get senior people with 20+ years of combined GTM experience who have done this before and need no ramp.
Built inside your stack
We work in your CRM, warehouse, and tools, so there's no separate platform to adopt. How each build is owned and handed off is scoped per engagement, not a one-size promise.
Work with us
Tell us the market your data doesn't cover. We reply within one business day.