Data infrastructure for GTM agencies
Agencies live or die on the data behind the campaigns they run. When a client sells into a market your tools don't cover, results stall and churn follows — and rebuilding data ops per account doesn't scale. Datum is the sourcing and systems layer behind your delivery: we capture the hard ICPs, run waterfall enrichment past 90% match, score accounts, and wire up the CRM and reporting, so your team focuses on strategy and the client relationship. Because off-the-shelf data caps at 78–84% on the easy markets and far less on the hard ones, getting the data right is what protects your results.
Every new client is a new ICP, and the markets that are hardest to reach are often exactly the ones that hired an agency because in-house couldn't crack them. Re-solving sourcing and systems per account eats your margin.
We sit behind your delivery as a data and GTM-engineering partner, so you can take on harder ICPs without growing a data team for every logo.
This is you if…
- ICP varies per clientEach account needs different data you don't have on hand.
- Results stall on coverageCampaigns underperform because the underlying data is thin.
- Delivery doesn't scaleAdding clients means re-solving data ops every time.
How we handle it
- 01We handle TAM capture, enrichment, scoring, and CRM/reporting behind your brand, scoped per client engagement.
- 02Your team keeps the strategy, creative, and relationship; we make sure the data and systems underneath actually perform.
Common questions
Yes. We can operate behind your brand as the data and systems layer, so the client relationship stays entirely yours.