RevOps integrations & reporting
HubSpot and Salesforce, wired up and reported on — analysis you can forecast against.
Reps spend only about 28% of their week actually selling — roughly 17% goes to CRM data entry alone. A RevOps system that isn't maintained quietly becomes where pipeline goes to die. Datum builds and runs the system: HubSpot and Salesforce integrations, clean data flowing in automatically, and dashboards that show real pipeline analysis instead of vanity charts. We make the CRM the source of truth your forecast can stand on, and give your reps their selling time back.
Make the CRM the source of truth
When CRM data is stale or entered by hand, the forecast built on it is fiction. Reps lose about 17% of their week to data entry, and the records still decay roughly 30% a year.
We integrate HubSpot or Salesforce with your data sources so records stay current automatically — enriched, deduped, and scored — without reps maintaining them by hand.
- HubSpot & Salesforce implementation and integration
- Automated enrichment and dedupe into the CRM
- Pipeline, conversion, and cohort reporting
- Forecast and territory analysis you can defend
Reporting that drives decisions
Most dashboards count activity. We build reporting that explains pipeline — where deals stall, which segments convert, what a scored account is actually worth — the kind of analysis a real RevOps function delivers.
You get a view leadership can plan against and reps can act on, reviewed with you, not just shipped and forgotten.
Buy tools, hire a team, or embed us
The comparison that decides most engagements: do it with more tools, a new hire, or a senior team embedded with yours.
| Dimension | Buy more toolsZoomInfo · Clay · Outreach | Hire in-houseA RevOps / GTM engineer | Embed DatumGTM engineering, executed |
|---|---|---|---|
| Your real TAM | Only what's already in the index | As far as one person can map it | We map and capture all of it |
| Time to first pipeline | However long you take to build it | 3–6 months to hire and ramp | We execute from week one |
| Who runs it day to day | Your reps, off the side of their desk | One seat, one point of failure | Embedded with your reps, in your Slack |
| Reporting | Dashboards you wire up yourself | If they get to it | RevOps reporting, actually analyzed |
| When it breaks | Your problem | Their problem, then yours | We own it and iterate |
Common questions
Yes. We integrate with and clean up your current instance rather than forcing a migration, respecting your existing schema, objects, and access controls.
No. Dashboards are the surface. The work is clean data flowing in automatically and analysis that explains why pipeline moves — so the numbers are something you can forecast against.